The Challenge

A global luxury retail powerhouse serving over 30 million U.S. customers sought to transform its marketing capabilities with AI. Despite a wealth of customer data from CRM, e-commerce, and in-store transactions, the client struggled to understand its customers' evolving behaviors and drive personalized and high-performing marketing campaigns at scale. Traditional segmentation was no longer effective, and marketing ROI was stalling.

The Client asked:

• How do we understand our customers’ behaviors in real time?
• Can we predict churn and anticipate future purchases?
• How do we move from generic marketing to individualized experiences at scale?

The Good Data Factory Solution

TGDF built a unified customer intelligence system, tailored to the brand’s ecosystem and business goals, around 3 key components:

• Customers Data Intelligence:
  System providing stitching, enrichment and in-depth analysis of transactional, CRM and customers online activities to create a 360° customer view and better understand customers’ purchasing behaviors.
• Customers Behavioral AI Models:
  Custom AI models, allowing a fine and effective segmentation of customers, based on their "Life-time Value (CLV)" and affinity to different product categories, prediction of customers at risk of "Churn", as well as their propensity to purchase a new category of products.
• Intelligent Campaign Automation:
  AI-powered email & social media personalization engine, dynamically generating content aligned with each customer's profile, preferences and purchase intentions.

The Impact

• +20% Increase in Campaign Effectiveness: Personalized targeting and smarter segmentation led to a higher marketing ROI.
• Significant uplift in engagement and conversion rates, with timely hyper-personalized messaging.
• Boosted retention with early churn prediction.
• Increased CLV through targeted cross-category promotions.
• Reduced marketing overload by optimizing message timing and relevance.

This isn’t just a marketing win—it’s a business transformation. The Good Data Factory’s AI deep expertise and enterprise-grade delivery help global brands unlock the full value of their data and deliver real, measurable advantages from rapid prototyping to full-scale deployment, with security and full sovereignty.